2 Ritual, Experience and Emotion

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Moodboard exploring the characteristics and meanings of rituals.

To explore the theme of rituals in daily routines we created personas and imagined these users in various transport situations. We detailed what actions we thought people might do, why, and what they might mean to them. Many rituals centred around entertainment, communication, safety, comfort, creating memories with friends or family and placing of possessions, beverages and food. The diagram below (IMDC’s definition of what makes a ritual) is an outcome of our research into what makes a ritual.

IMDC´s definition of rituals. The circles represent key elements that make up rituals; these can either feel like chores or improve wellbeing.

We visualised people in different transportation scenarios (walking, cycling, driving and using public transport) as a way to scope for possible concerns people may have, as well as rituals they may adopt and perform in response to their vehicle’s environment. By envisaging the preparations that individuals, couples, families and groups may make before travelling – checking weather forecasts, routes, transport information updates also making sure that personal effects, consumables and entertainment are organised – we realised that this is a way for people to be informed, plan for unexpected events and to take control.

Moodboard exploring the characteristics and meanings of rituals.

Rituals have meaning attached to them; performing a sequence of actions helps people to deal with change, focus in the moment and feel reassured, subsequently reducing feelings of anxiety or stress.

User-type scenarios based on real world journeys.

Ritualistic behavior in relation to using transport seems to be an important factor for establishing trust between the user and the mode of travelling.

To view more of our work on rituals click HERE.


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